Our Story
About
Born From a Fight. Built for a Purpose.
The Pink Fight was born from lived experience and a simple belief: no one should have to face cancer alone.Â
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What began with one woman's journey through Stage 4 breast cancer, is becoming a community committed to providing hope, support, resources, education, and connection to individuals and families affected by cancer.Â
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Photo Taken by NDY Photography
FROM SURVIVOR TO FOUNDER
Meet Latashia DeBerry
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Founder | Stage 4 Breast Cancer Survivor
The Pink Fight was founded from lived experience. After facing Stage 4 Breast Cancer, Latashia experienced firsthand how overwhelming cancer treatment can be -- not only physical, but emotionally, financially, and practically.Â
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Her journey revealed how important it is for patients to have more than medical care. They need people to lean on, help navigating resources, assistance overcoming everyday barriers, and a community that reminds them that they are NOT fighting alone.Â
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Rather than allowing cancer to define her future, Latashia chose to turn her experience into purpose to assist others fighting their fight!
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The Pink Fight was created to help bridge the gaps she learned were most difficult.Â
"My story is proof that there is life , beauty and purpose beyond a diagnosis."
-Latashia DeBerry
Photo Taken by NDY Photography
More Than a Diagnosis
Cancer can affect nearly every part of a person's life. Beyond treatment, individuals and families face emotional isolation, transportation challenges, financial strain, difficulty finding resources, and uncertainty about where to turn.Â
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The Pink Fight exists to help make that journey feel less lonely.
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Through compassionate support, resource navigation, education, community connection, treatment-related assistance, and future patient-support programs, we are building a community where people affected by cancer can feel seen, supported informed, and empowered.
Our Mission
The Pink Fight exists to ensure that no one has to face cancer in solidarity without support.
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Our mission is to empower individuals and families affected by cancer by providing compassionate support, financial assistance, access to essential resources, treatment-related transportation, education, and meaningful community connections.Â
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With a special commitment to those impacted by breast cancer, The Pink Fight serves as a bridge between patients and the resources, encouragement, and community they need throughout treatment, recovery and beyond through survivorship.
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We fight together because no one should have to fight cancer alone.
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*Please note that we are still building our organization and getting recognized. Programs will become available once funding and partnerships are established.Â
Breast Cancer Is Where Our Story Began.
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Compassion Is Where Our Mission Leads.
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The Pink Fight welcomes individuals and families affected by all cancers, not just breast cancer.
All Cancers,Â
All Warriors,Â